The Clariyo wordmark is set in Aboreto, all-caps, letter-spacing 0.15em. Use on approved backgrounds only. Do not alter the letterforms, spacing, or add decorative elements.
Wordmark
On brand background
On white
Reversed on dark
Icon
C on brand background
Gradient C on dark
✓ Use on: brand background, white, card surface, dark
✗ Don't: alter spacing, add gradients to letters, use under 80px wide
Clariyo's palette is monochrome soft steel blue — muted, layered, and calm. Warm accent colors are used for marketing and highlight moments only.
Steel Mist
Page background
Deep Ink
Primary text, logo
Soft Cloud
Cards
Pale Steel
Secondary surfaces
Border
Borders, dividers
Extended — Marketing & Accents
Warm Peach
Gradient start
Dusty Rose
Gradient mid
Muted Gold
Gradient end
Signature gradient — used for marketing accents and dividers only.
CLARIYO
Display · Headings · Wordmark
Aboreto · Regular 400 · Uppercase · Letter-spacing 0.15em
Get on Google Fonts →The most useful conversation you haven't had yet.
Clariyo is a personal development tool that helps you notice patterns in your behavior and thinking. Every interaction is designed to be calm, honest, and useful.
UI text rendered in Regular 400 weight for clarity.
Label Sample · 500 Weight
What We Are
Calm. No urgency, no alarm.
Honest. Direct without being blunt.
Curious. Questions over answers.
Refined. Every word earns its place.
Taglines
"See clearly. Then choose."
"A conversation that finally shows you the patterns you keep missing."
CTA: "Start a conversation now."
Approved use
Not permitted
CAMPAIGN WORLD
Warm Italian summer light layered over Clariyo's core steel blue palette. Unhurried. Cinematic. Interior.
VISUAL CONSTANT
Reflection is the constant — the feeling of seeing yourself clearly. This can be literal (water, glass, a surface that bounces light) or emotional (a moment of recognition, a pause, something finally coming into focus). A physical mirror is one interpretation, not a requirement.
FACES
Never show a full face. Subjects may be partially visible — up to 75% — when naturally obscured by shadow-sm, light, hair, or angle. Never a full face looking directly at camera. The viewer should always be able to see themselves in the frame. This is intentional. This is what Clariyo is.
TONE
Positive outcomes only. Content shows what becomes possible when you see yourself clearly — not what is wrong, not what is broken.
For press inquiries, partnership requests, or brand usage questions, reach out at:
useclariyo@gmail.com